In short

A play is a pre-built audience definition that can be used as is or edited built for a common use case. The play gives you the targeting. You choose the schedule, the goal and the destination.

How to read this list

The picker lists every play together. The icon on each card tells you which kind it is: a clock for time-based, a calendar for event-based.

Time-based plays run on a repeating cadence you set, such as weekly. Use them for ongoing lead flow and service work that is not tied to a specific game.
Event-based plays run relative to each game in your schedule. Their targeting also narrows to the trigger event, which is the game that started the run.

Important: The recommended timing below is guidance, not a setting the play arrives with. Nothing is pre-filled, so you set the cadence or trigger timing on every play you start.

For how automations run, how child segments work, and what to do when a run fails, see How automations run.

Time-based plays

Play	Who it targets	Recommended cadence
Membership Lead Scoring	Fans scored by StellarAlgo's membership lead propensity model, indicating high likelihood to purchase membership packages.	Weekly
Membership Interest Signals	Fans exhibiting ticket purchase and engagement signals, indicating interest in membership products.	Weekly
Full Season Member Ticket Attendance	Full season members with an attendance rate below 25%.	Weekly
Rookie Full Season Ticket Member Engagement	First year full season ticket members receiving monthly educational emails to build loyalty and maximize their experience.	Monthly
New Group Sales Leads	Fans purchasing 6 or more seats in a single transaction, identified as group sales or suite opportunities.	Weekly
New B2B Leads	New business to business (B2B) contacts to be qualified for groups or premium purchases.	Weekly
Premium Upgrade Leads	Single game buyers who have purchased high average ticket price (ATP) tickets in the last 7 days.	Weekly
Churned Season Ticket Member Win-Back	Churned season ticket members who have recently purchased single game tickets.

Event-based plays

Play	Who it targets	Recommended timing
Know Before You Go	Current ticket holders for the trigger event.	Day of or day before the game
First Known Attendees - Pre-Game Engagement	Current ticket holders for the trigger event who would be first known attendees.	Day of or day before the game
First Time Attending This Season - Pre-Game Engagement	Current single game ticket holders for the trigger event who would be attending for the first time this season.
Last-Minute Single Game Buyers	In-market fans who purchase single game tickets within 3 days of the game, have not purchased a package, and haven't purchased for the trigger event.	2 to 5 days before the game
Last-Minute Single Game Buyers + Day Type	In-market fans who purchase single game tickets within 3 days of a game for that day type, have not purchased a package, and haven't purchased for the trigger event.
Full Season Member Ticket Attendance	Full season members with an attendance rate below 25% and holds tickets for the trigger event.	3 to 5 days before the game
Premium Upgrade Leads	Single game buyers who have purchased high ATP tickets for the trigger event.	7 to 14 days before the game
Past Opponent Buyers	In-market fans who have previously purchased single game tickets against this opponent, and haven't purchased for the trigger event.	3 to 14 days before the game
Past Day of Week Type Buyer	In-market fans who have previously purchased single game tickets for a game on the same day type as the trigger event, but haven't purchased for the trigger event.	3 to 14 days before the game
New Group Sales Leads	Fans purchasing 6 or more seats in a single transaction for the trigger event, identified as group sales or suite opportunities.
First Known Attendees - Post-Game Nurturing	Fans who attended their first game using a single game ticket.	1 day after the game
Single Game Attendees - Post-Game Nurturing	Single game ticket buyers who have only purchased and attended one event for the current season.	1 day after the game
First Time Attending This Season - Post-Game Nurturing	Single game buyers who have only purchased one event this season and attended the trigger event.

Choosing between plays that look similar

Several plays sit close together. These are the distinctions worth knowing.

First Known Attendees, or First Time Attending This Season?
First Known Attendees means the fan's first game ever, as far as your data goes back. First Time Attending This Season means their first game this season, even if they have attended in past seasons. Pick the first for true newcomers and the second for fans you are winning back into the habit.

Pre-game, or post-game?
Pre-game plays reach fans before they arrive, so use them for what to expect on the day. Post-game plays reach fans afterwards, so use them to convert a good first experience into a second visit. The two First Known Attendees plays and the two First Time Attending This Season plays are not alternatives. Many teams run both halves of a pair.

Last-Minute Single Game Buyers, or the Day Type version?
The plain version looks at fans who buy within 3 days of any game. The Day Type version widens to 5 days and matches on the day type of the trigger event, either weekday or weekend. Use the Day Type version when your weekday and weekend crowds behave differently.

Past Opponent Buyers, or Past Day of Week Type Buyer?
Both look at what a fan bought before. Opponent matches on who you are playing. Day of week type matches on when you are playing. Pick whichever your fans respond to more.

Time-based, or event-based, for the three plays in both lists?
The event-based version adds a filter for the trigger event, so it reaches a narrower group tied to one game. The time-based version works your whole base on a cycle.

If you want to	Use
Chase low attendance among members holding tickets for the next game	Full Season Member Ticket Attendance, event-based
Review low attendance across all members on a cycle	Full Season Member Ticket Attendance, time-based
Pitch an upgrade tied to the game a fan is about to attend	Premium Upgrade Leads, event-based
Work a rolling upgrade list for your reps	Premium Upgrade Leads, time-based
Follow up on a group booking for a specific game	New Group Sales Leads, event-based
Keep a steady flow of group leads to your reps	New Group Sales Leads, time-based
Let a model rank membership likelihood	Membership Lead Scoring
Target fans on observed buying behaviour instead	Membership Interest Signals

Before you start one

A play is a starting point. You can adjust its targeting before you save.
Nothing is pre-set. You choose the cadence or trigger timing, the goal, the automation period and the destination.
You can use the same play as often as you like. Start one automation per destination, or several with different timing, all from the same play.
Each play needs a destination, and you still build the campaign in that tool.
An event-based run that fails cannot be re-run, so give game day plays enough lead time to spot a problem.

FAQ

Can I change what a play targets?
Yes. The play fills in the targeting and you can edit any of it before you save.

Can I use the same play more than once?
Yes. There is no limit, so you can run several automations from one play with different timing, destinations or tweaks to the targeting.

Does a play come with its timing already set?
No. The timing in this article is a recommendation. You set the cadence or trigger timing yourself on every automation you create.

Why does the same play name appear twice?
Three plays come in a time-based and an event-based version. The event-based version narrows to the trigger event. Read the description on the card to tell them apart.

Are more plays coming?
More are in development. Only the plays listed here are available today.

Do I have to use a play?
No. Choose Custom Automation to build targeting from scratch.

Still need help?

Contact StellarAlgo support and include:

The play name
The automation name, if you already created one
The destination name
The date and time you expected it to run

Automation plays available today