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In short
The Performance Dashboard answers how many fans did you reach, and what did that actually drive? Automations are grouped by goal into Revenue Drivers and Engagement Drivers, each with headline metric tiles and a sortable per-automation breakdown beneath. It updates after each automation cycle, and it excludes ad-hoc Segment Builder activity. The performance groupings and resulting data is based on the automation goal and per segment tracking period that you set during automation creation/editing.
Overview: One View for all your Automations
Individual automation runs tell you what happened on a given send. What's been missing is the rolled-up picture: how automations are performing across every active setup. The Performance Dashboard fills that gap. It's the headline summary that shows the return on your automation programme as a whole, rather than one run or one automation at a time.
Everything on the page is organized around a simple idea: different automations are built to do different jobs. A play built to sell tickets is judged on revenue. A play built to keep fans engaged is judged on opens and clicks. The dashboard groups your automations by that goal so each set of numbers is meaningful.
Where to Find It
Open the Automations area in the platform.
Select the Performance tab.
The Two Goal Groups
Each group shows a title, a plain-language description, a badge with the number of automations in it, a row of headline metric tiles, and a breakdown table. A group only appears if you have at least one active automation assigned to that goal.
Revenue Drivers
Plays built to sell tickets. Four headline tiles:
Tile | What it tells you |
Unique Fans Automated | Distinct fans reached by the revenue-goal automations in this group. |
Unique Purchasers | Distinct fans who made an attributed purchase after being reached. |
Unique Tickets Sold | Total tickets attributed to those automations. |
Tracked Revenue | Total tracked revenue, shown in whole dollars. This is the headline number and is emphasized as the primary metric. |
The breakdown table beneath lists one row per revenue automation with the columns Automation, Fans Automated, Unique Purchasers, Tickets Sold, and Tracked Revenue.
Engagement Drivers
Plays built to keep fans engaged. Three headline tiles:
Tile | What it tells you |
Unique Fans Automated | Distinct fans reached by the email-goal automations in this group. |
Avg. Open Rate | Total opens divided by total sends, across the campaigns each fan was included in during the tracking period. |
Avg. Click Rate | Total clicks divided by total sends, across the same campaigns and period. This is emphasized as the group's primary metric. |
The breakdown table lists one row per engagement automation with the columns Automation, Fans Automated, Open Rate, and Click Rate, sorted by Click Rate, highest first.
How the results are scoped
Automation Goals
The dashboard reflects the automation goals you set when you built or last edited each automation.
Ticketing goal automations are scoped to any season, product, event, or price code filter you defined.
Email goal automations are scoped to any campaign or action filter you defined.
This grouping is set by the goal specified when the automation was created, and can be changed at any time by editing the automation's filters afterward. If you didn't set a particular filter, no extra scoping is applied for it, and that automation aggregates across all matching activity. Because scoping follows the automation's most recent edit, changing its filters updates how future results are counted.
Automation Tracking Period
Each automation also defines a tracking period, a window of time during which results are attributed back to that automation. For example, an automation might track purchases or opens for the 5 days following each segment's creation.
The tracking period determines how much time is captured for that automation's data, on top of any goal scoping already applied. Results that fall outside the tracking window aren't counted toward the automation's numbers, even if they'd otherwise match the goal's filters. Like the goal and its filters, the tracking period is set in the automation's settings and can be changed after creation. You can confirm the tracking period configured for a given automation, along with its goal and filters, from the Management view.
A Few Data Notes
Ad-hoc Segment Builder activity is excluded by default, so the dashboard reflects your recurring automations only.
Missing data reads as “Data unavailable” rather than as a zero, so an unavailable source is never mistaken for a real result of zero.
Still Have Questions?
If a metric looks off or you're not sure what a number is scoped to, reach out to your StellarAlgo CSM or email support@stellaralgo.com. It helps to have ready: the goal group (Revenue Drivers or Engagement Drivers), the automation name, the season selected, and what you expected to see versus what the dashboard showed.