Adding Multiple Filters
When adding multiple filters from different categories, you will need to add them individually. For example, let's say you want to isolate first-known attendees who attended their first game using a specific price code. You'd add a filter for "first-known attendees" and then a separate filter for the specific "price code."
This two-step process ensures you precisely identify the group you are targeting.
AND/OR Logic and the Include/Exclude Toggle
The Segment Builder allows you to use AND and OR logic to refine your audience. You can also use a toggle to include or exclude specific fans.
OR Functionality: Perhaps you want to identify first-known attendees who attended the most recent theme nights. You would click OR and select the appropriate event name within the "First-known attendance" tab. This will include fans who attended any of the listed events.
AND Functionality & the Include/Exclude Toggle: For more precise targeting, you can use AND to combine criteria. For example, let's look at fans who purchased a full-season package last season but have not purchased one for this season.
From the Purchases tab, select last season and choose Full Season from the product dropdown.
Next, click Add.
From there, you select AND and then toggle to identify fans who HAVE NOT purchased a full-season package for the current season.
Fuzzy Search Functionality
The Segment Builder also features a "fuzzy search" functionality. This means you can use special characters to match any string of characters before or after your desired entry. You can use these characters in the Email, Price Codes, Price Code Descriptions, and Event Name fields.
%(Percent Sign): Use this to match any string of characters.%input%will return matching characters around the input. For instance,%hotmail%will return all hotmail addresses, including .com, .ca, etc.%inputmatches any characters before the input. For example,%@gmail.comwill return all Gmail addresses.
_(Underscore): Use this to match any single character between two others. For example, typing_Gwill return all entries withGas the second character. This is especially useful in the price code filters.
For example, to find all college domains in your email data, you could type %collegedomain%.