This module provides an introductory look at the StellarAlgo platform, a fan engagement solution for sports and live audience organizations. The platform helps users understand and activate their fans by providing rich insights, predicting opportunities, and automating personalization at scale.
Training Video
Who Uses StellarAlgo?
Who Uses StellarAlgo?
Marketing
(generally Coordinators, Managers and even some Directors) use the Segment Builder and Analyzer functionalities to create targeted segments for emails and ad campaigns, push them directly into marketing tools, and measure success.
Sales
(generally Managers and Directors) use the predictive lead and retention scores to ensure reps are connecting with the right people at the right time. Service leaders appreciate the ability to keep up with renewal trends on a daily basis and jump on at-riskaccounts as soon as engagement scores drop.
Data/Analytics Teams
(generally Coordinators or VPs) use StellarAlgo Platform to drive more data-driven decision-making throughout their organization. StellarAlgo enables them to focus on more work by eliminating the time-consuming tasks of building and delivering lists.
Corporate Partners
advertising, streaming, etc.) use the StellarAlgo Platform to maximize ROI from partnerships with sports properties, and validate the true impact of their partnership.
Key Outcomes
Upon completing this module, you will:
Comprehend the purpose of StellarAlgo: Gain a clear understanding of what StellarAlgo is and how it helps organizations build stronger fan relationships, drive revenue, and capture more lifetime value.
Identify key data sources and integrations: Learn which fan data sources and activation channels are available within your platform.
Access support and resources: Know how to get help and find self-serve resources when needed.
📚 For additional support, check out the included resources
📚 For additional support, check out the included resources
Module Tasks
Module Tasks
Platform Login & Navigation: Log in to your StellarAlgo account and spend at least 15 minutes exploring the different menus and dashboards. Without clicking on anything, try to identify where you'd find information about:
Your organization's total number of unique fans.
The various data sources that are integrated.
A list of self-serve resources or help guides.
Identify Key Fan Data Sources: List the specific fan data sources (e.g., ticketing, merchandise, CRM) that are currently integrated within your StellarAlgo platform. For each source, write a brief sentence explaining what kind of information it provides. This helps you understand what data is available for building fan insights.
Explore Support Resources: Navigate to the support or "help" section of the platform and locate the following:
The "Glossary" article to learn key terms and definitions commonly found within StellarAlgo.
The "From Fan Data Chaos to Fan Revenue" Success Stories on Unleashing the Power of Fan Data" Training camp webinar recording.
📓 Module 1: Tasks
📓 Module 1: Tasks
Platform Login & Navigation:
Log in to your StellarAlgo account and spend at least 15 minutes exploring the different menus and dashboards.
Identify where you'd find information about:
Your organization's total number of unique fans.
The various data sources that are integrated.
A list of self-serve resources or help guides.
Identify Key Fan Data Sources:
List the specific fan data sources (e.g., ticketing, merchandise, CRM) that are currently integrated within your StellarAlgo platform. For each source, write a brief sentence explaining what kind of information it provides. This helps you understand what data is available for building fan insights.
Explore Support Resources:
Navigate to the support or "help" section of the platform and locate the following:
The "Glossary" article to learn key terms and definitions commonly found within StellarAlgo.
The "From Fan Data Chaos to Fan Revenue" Success Stories on Unleashing the Power of Fan Data" Training camp webinar recording.