This module focuses on the Fan Universe, a core StellarAlgo tool that gives you a holistic, real-time view of fan behavior. By analyzing data from various sources, you can gain a deeper understanding of your fans' journeys, from initial discovery to becoming loyal, long-term supporters. The insights gained here are crucial for making informed decisions and creating effective, personalized campaigns.
Training Video
Key Outcomes
Upon completing this module, you will be able to:
Analyze Fan Behavior: Understand how to use the Fan Universe dashboard to get a comprehensive overview of your fan base, including acquisition, engagement, and purchasing trends.
Identify Fan Segments: Learn how to use key metrics and unique StellarAlgo attributes—like Avidity Score and Engagement Momentum—to identify specific fan groups for targeted campaigns (e.g., fans at risk of churn, avid fans ideal for ticket bundles, or first-time attendees to win back).
Determine Campaign Effectiveness: Use insights from the New Fans and Engaged Fans cards to identify which channels are most effective for fan acquisition and engagement, helping you allocate resources more efficiently.
Find Opportunities for Growth: Use data from the Fans Who Purchased and Fan Retention cards to identify popular products, spot upsell opportunities for season ticket packages, and create campaigns to re-engage first-time attendees.
📚 For additional support, check out the included resources
📚 For additional support, check out the included resources
📓 Module 2 Tasks
📓 Module 2 Tasks
Analyze Your Fan Universe:
Log in to your StellarAlgo platform and navigate to the Fan Universe dashboard.
Select 'Last 30 days' time period and review the numbers for New Fans, Engaged Fans, and Fans Who Purchased in
Compare these numbers to the previous period using the percentage displayed on each card, and identify any key insights about your fans' behavior over the month.
For example, "New fan acquisition is up 15% this week, likely due to a recent promotional campaign."
Identify a Fan Segment for a Campaign:
Look at your Avidity Score or Engagement Score (if available) data.Identify one specific segment of fans you want to focus on (e.g., "Lite" Avidity fans, or "Dormant" Engagement fans).
Why you chose this segment? Brainstorm one specific campaign idea that would be relevant to them.
For example, "I want to target 'Lite' fans because they have a low level of engagement. My campaign idea is to send them an email with a special discount code to incentivize their first purchase."
Explore Data Gaps:
As mentioned, the data available is dependent on your connected systems.Review the various attributes and cards in the Fan Universe dashboard.
Identify one piece of fan information you wish you had access to but currently don't see (e.g., more detailed demographic data such as gender, income etc. or specific app usage metrics).
Make a note to discuss this with your Customer Success Manager to explore potential data enrichment or additional integration options.