TL;DR
TL;DR
We’re launching Wiland Data Appends to give teams and leagues richer insights into who their fans are - unlocking better marketing, stronger sponsorship targeting, and greater platform value. With 50+ new attributes, including demographics, lifestyle interests, purchase behavior, and geography, organizations can fill gaps in fan records and act with greater precision.
Most teams collect only basic contact info, limiting their ability to personalize outreach or attract targeted sponsorships. Historically, data appends have been too costly, complex, or not actionable - but this built-in solution makes them accessible and impactful, helping customers drive more value from every fan interaction.
Wiland Data Appends Overview
Most teams only capture basic contact info to avoid friction with fans. Without rich fan data, you're guessing at sponsorship targeting, marketing campaigns and premium sales. Fill those critical gaps with 50+ demographic and behavioral insights.
Create campaigns that actually work: Target pet owners for Dog Day, families for kid events.
Show sponsors precise targeting: "8,000 luxury car owners" beats "50,000 fans".
Find your highest-value prospects: Target premium experiences to high-income attendees.
Interested in learning more? Check out this video 👇
Available Categories and Attributes
🏡 Demographics & Household Composition: Captures core individual and household traits that drive personalization.
🏡 Demographics & Household Composition: Captures core individual and household traits that drive personalization.
Age of Individual
Gender
Marital Status
Education Level
Number of Adults
Children in Household
Children Present in Household
New Parent Indicators
Business Owner
📍Location & Economic Status: Details around where fans live and their financial capacity.
📍Location & Economic Status: Details around where fans live and their financial capacity.
FIPS County
State
ZIP Code
Household Income
Market Value of Home
Net Worth Ranges
🏀 Lifestyle & Interests: High-level interests, hobbies, and behaviours that influence engagement and content targeting.
🏀 Lifestyle & Interests: High-level interests, hobbies, and behaviours that influence engagement and content targeting.
Collectibles Interest
Sweepstakes/Contests
Watch TV Sports
Pet Ownership: Dog
Travel for Professional Sports
Youth Sports and Fitness Camps
📺 Media & Technology Behaviour: Digital behaviour and tech usage, supporting channel selection and digital campaign alignment.
📺 Media & Technology Behaviour: Digital behaviour and tech usage, supporting channel selection and digital campaign alignment.
Likely YouTube User
Major Streaming Services
TV Streaming Devices and Accessories
Call, Text, and Video Apps
🛍️ Purchase Behaviour & Retail Activity: Overall spending habits and order value across online/offline channels.
🛍️ Purchase Behaviour & Retail Activity: Overall spending habits and order value across online/offline channels.
Retail Purchases: Most Frequent Category
Total/Average Dollars per Online & Offline Order (L24)
Heavy Transacting Indicator
Household Purchases New Vehicles
🚗 Product & Category Buyers: Actual buyer data across specific product categories.
🚗 Product & Category Buyers: Actual buyer data across specific product categories.
Buyer: Men’s, Women’s, and Kids' Apparel
Buyer: Sports/Leisure
Buyer: Travel/Vacation
New Vehicle Type, Make, Model
🎟️ Dining, Sports & Ticketing: Fandom-aligned attributes around food, sports, and events.
🎟️ Dining, Sports & Ticketing: Fandom-aligned attributes around food, sports, and events.
Fast Food / Midscale / Upscale Restaurants
Likely to Frequent Sports Bar Restaurants
Online Ticket Resellers
Sports: Number of Orders, Total Dollar
Step-by-Step User Guide
Step-by-Step User Guide
From the Segmentation drop-down in the navigation panel, select 'Segment Builder'.
Next, Select ‘Add Filter’.
From the left-hand side of the Segment Builder, ‘Wiland Appends’ will be accessible, along with the variety of filtering categories and fan attributes.
Once expanded, you’ll have visibility into each append category
You can toggle to keep people who either fulfill, or do not fulfill your selected conditions. Once you’ve made your selections, click ‘Add’
Your segment is built! You can now continue to add filters or visualization as usual.
Wiland Appends Definitions
Wiland Appends Definitions