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Push Destinations

Downstream Fan Activation Channels

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Written by Bryce Roessner

The StellarAlgo CDP supports a wide range of push destinations, enabling you to activate your audience segments across social media platforms, email service providers, CRM systems, cloud storage, and SMS channels.

All push destinations transmit the following standard customer fields by default:

• Email address

• First name

• Last name

Additional fields are sent depending on the destination, as detailed in this guide.

Push Types

Static Push: A one-time export of a customer list to the destination at a specific point in time.

Dynamic Push: An ongoing, automatically synchronized export that keeps the destination list in sync as your audience segment changes.

Destination Overview

The table below summarizes all available push destinations, their category, supported push types, and authentication method.

Destination

Category

Static Push

Dynamic Push

Auth Method

Meta (Facebook)

Social

✓

✓

API Key

Google Ads

Social

✓

✓

OAuth2

TikTok

Social

✓

—

OAuth2

Snapchat

Social

✓

✓

OAuth2

Spotify

Social

✓

—

OAuth2

Mailchimp

ESP

✓

✓

API Key

Eloqua (Oracle)

ESP

✓

✓

OAuth2

Salesforce Marketing Cloud

ESP

✓

✓

OAuth2

Marketo

ESP

✓

✓

OAuth2

Constant Contact

ESP

✓

✓

OAuth2

HubSpot

ESP

✓

✓

OAuth2

Iterable

ESP

✓

✓

API Key

Salesforce Sales Cloud

CRM

✓

✓

OAuth2

Microsoft Dynamics

CRM

✓

✓

OAuth2

AWS S3

Cloud Storage

✓

—

AWS Credentials

Azure Blob

Cloud Storage

✓

—

Azure Connection String

Google BigQuery

Cloud Storage

✓

✓

GCP Service Account

Vozzi

SMS

✓

✓

API Key

Attentive

SMS

✓

✓

API Key

MLB Wheelhouse

Custom

✓

✓

via Google BigQuery

Braze

CDP

✓

—

API Key

Social Destinations

Connect your audience segments directly to social advertising platforms for targeted campaigns and lookalike audience building.

Meta (Facebook)

Category

Static Push

Dynamic Push

Notes

Social

✓

✓

Requires Account ID, Access Token, and App Secret.

Customer Data Sent

• Email

• First name

• Last name

Google Ads

Category

Static Push

Dynamic Push

Notes

Social

✓

✓

Uses OAuth2 refresh token authentication.

Customer Data Sent

• Email

• First name

• Last name

TikTok

Category

Static Push

Dynamic Push

Notes

Social

✓

—

Static push only. Record uploaded as CSV with all customer attributes.

Customer Data Sent

• Email

• First name

• Last name

• All customer attributes (CSV upload)

Snapchat

Category

Static Push

Dynamic Push

Notes

Social

✓

✓

Only a hashed email is transmitted for privacy-safe audience matching.

Customer Data Sent

• Hashed email (SHA-256 normalized, for matching only)

Spotify

Category

Static Push

Dynamic Push

Notes

Social

✓

—

Static push only. Audience populated by uploading a CSV of emails to a signed GCS URL.

Customer Data Sent

• Email

Email Service Providers (ESP)

Push audience segments to your email marketing platform to power campaigns, nurture flows, and personalized messaging.

Mailchimp

Category

Static Push

Dynamic Push

Notes

ESP

✓

✓

List created with email footer info, tenant/company name and address, and sender details.

Customer Data Sent

• Email

• First name (mapped to FNAME)

• Last name (mapped to LNAME)

Eloqua (Oracle)

Category

Static Push

Dynamic Push

Notes

ESP

✓

✓

OAuth2 with authorization code and refresh token.

Customer Data Sent

• Email

• First name

• Last name

Salesforce Marketing Cloud

Category

Static Push

Dynamic Push

Notes

ESP

✓

✓

Machine-to-machine (M2M) OAuth2 using client credentials.

Customer Data Sent

• Email

• First name

• Last name

• StellarAlgo Customer ID

• Cohort ID

• Cohort name

• Customer number

Marketo

Category

Static Push

Dynamic Push

Notes

ESP

✓

✓

Machine-to-machine (M2M) OAuth2 using client credentials.

Customer Data Sent

• Email

• First name

• Last name

Constant Contact

Category

Static Push

Dynamic Push

Notes

ESP

✓

✓

OAuth2 with authorization code and refresh token.

Customer Data Sent

• Email

• First name

• Last name

HubSpot

Category

Static Push

Dynamic Push

Notes

ESP

✓

✓

OAuth2 with authorization code and refresh token.

Customer Data Sent

• Email

• First name

• Last name

Iterable

Category

Static Push

Dynamic Push

Notes

ESP

✓

✓

API key authentication. Email is used as the primary matching identifier.

Customer Data Sent

• Email (matching identifier)

• First name

• Last name

• Phone number

CRM Destinations

Sync your audience data with CRM platforms to enable sales and service teams to act on CDP-driven insights.

Salesforce Sales Cloud

Category

Static Push

Dynamic Push

Notes

CRM

✓

✓

OAuth2 password grant. Includes cohort metadata such as tracking dates and a segment analyzer URL.

Customer Data Sent

• Email

• First name

• Last name

• StellarAlgo Customer ID

• Cohort ID

• Customer number

• Cohort tracking start/end dates

• Segment analyzer URL

Microsoft Dynamics

Category

Static Push

Dynamic Push

Notes

CRM

✓

✓

Machine-to-machine (M2M) OAuth2 using client credentials.

Customer Data Sent

• Email

• First name

• Last name

• StellarAlgo Customer ID

• Cohort ID

• Cohort member ID

Cloud Storage Destinations

Export audience data directly to cloud storage buckets for downstream processing, data warehousing, or custom integrations.

AWS S3

Category

Static Push

Dynamic Push

Notes

Cloud Storage

✓

—

Static push only. Full customer attribute record exported as a CSV file.

Customer Data Sent

• All customer attributes (CSV format)

Azure Blob Storage

Category

Static Push

Dynamic Push

Notes

Cloud Storage

✓

—

Static push only. Full customer attribute record exported as a CSV file.

Customer Data Sent

• All customer attributes (CSV format)

Google BigQuery

Category

Static Push

Dynamic Push

Notes

Cloud Storage

✓

✓

Uses GCP Service Account credentials (client email and private key).

Customer Data Sent

• Email

• Cohort ID

• Cohort name

• Snapshot timestamp

• Control flag

• Destination

• Mailing type

• Campaign type

• Campaign ID

• Dynamic content

• Legal terms acceptance

SMS Destinations

Reach your audience through SMS and mobile messaging platforms. Note: email is not transmitted to SMS destinations.

Vozzi

Category

Static Push

Dynamic Push

Notes

SMS

✓

✓

Email is intentionally omitted. Authentication via API key (HTTP basic).

Customer Data Sent

• Phone number

• First name

• Last name

Attentive

Category

Static Push

Dynamic Push

Notes

SMS

✓

✓

Email is intentionally omitted. Authentication via API key (bearer token).

Customer Data Sent

• Phone number

• First name

• Last name

Specialized Destinations

Integrations for specific platform ecosystems or CDP use cases.

Braze

Category

Static Push

Dynamic Push

Notes

CDP

✓

—

Static push only. API key authentication via bearer token.

Customer Data Sent

• Email

• First name

• Last name

MLB Wheelhouse

Category

Static Push

Dynamic Push

Notes

Custom

✓

✓

Custom push destination routed via Google BigQuery.

Customer Data Sent

• Email

• First name

• Last name

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