Overview
Now you can bring more of your own fan data into StellarAlgo — directly from CRM systems your organization already uses and trusts. This new capability allows you to seamlessly integrate custom fan profile attributes like consent flags, sales cycle status, retention scores, or whatever is most relevant to you directly into the Segment Builder.
By adding this data, you’ll unlock the ability to:
Build more targeted, meaningful fan segments
Activate with precision using fields unique to your business
Leverage important data points that aren’t natively captured in the platform
This means fewer workarounds, better alignment with your internal workflows, and more effective fan engagement.
Compatibility
You can bring in any data related to the fan that currently sits in your Salesforce or Microsoft Dynamics CRM – this could include consent flags, sales cycle status – attributes that are tied to a specific fan profile.
At this time, we cannot ingest transactional data (ie. Ticketing, merchandise, food & beverage) that may be housed in your CRM – though this is something being explored for future iterations.
How to Get Started 👇
Confirm your CRM integration
Ensure you’ve purchased the appropriate CRM integration (e.g., Salesforce, Microsoft Dynamics).
Let us know you're ready
Reach out to your Account Manager to express interest in bringing in your CRM data.
Set up with our team
Our Delivery team will work with you to map and ingest the fields that matter most to your organization.
Start segmenting smarter
Once setup is complete, begin building richer, more personalized fan segments using your own data.
Step-by-Step Use:
Select Segmentation > Segment Builder.
Select ‘Add Filter’.
‘Configured Attributes’ will be available as a filter selection along the left-hand side.
Once expanded, you’ll have visibility into each Configured Attribute category
You can toggle to keep people who either 'fulfill', or 'do not fulfill' your selected conditions. Once you’ve made your selections, click ‘Add’
Your segment is built! You can now continue to add filters or visualization as usual.